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DR. Scholls Gets A Make Over
Via FN : Iconic comfort brand Dr. Scholl’s is getting a major overhaul. Encouraged by the buzz about wellness these days, parent company Brown Shoe Co. is building up the brand, using the Original Exercise Sandal to create a modern lifestyle collection. In the coming season, Dr. Scholl’s will undergo a makeover, including updated product, fresh packaging and its first consumer magazine campaign. Even the brand’s name has been changed from Original Dr. Scholl’s to Dr. Scholl’s Shoes, emphasizing the breadth of the new collection. “We always traded as a comfort brand,” said Keith Duplain, SVP and GM of Dr. Scholl’s Shoes. “We’re reimagining it, not reinventing it. We’re putting our energy and resources into what’s already there. Every now and then, you have to make sure you are true to who you are in a way that takes you forward.” To better understand what today’s active consumers are looking for, executives at Dr. Scholl’s conducted extensive consumer research in early 2010. They discovered that consumers wanted footwear to comfortably take them through a busy day, said Maureen McCann, VP of wholesale marketing for Brown Shoe Wholesale. And though age didn’t play a large role, an active lifestyle did. “They have an optimistic, energetic spirit,” she said.( Continued on the next page)
Learn moreNew Spring'11 Arrivals From Pas De Rouge + SOFFT !!!
As much as winter is full force with snow fall almost every week. The fact is that Spring will come! And there is no better way to usher it in than with a new pair of shoes! Our latest is from Pas de Rouge and Sofft. View them on the next page.
Learn moreSnow Footwear Styles At Sundance
Check out Footwear styles at The Sundance Film Festival Featuring some of our Favorites.Sorel, Pajar, Tecnica and Many More.View more on the next page.
Learn moreCelebrities in Their Ugg Boots
Ugg, The sheepskin boot extraordinaire is more than ever this winter having a great season with a lot of women succumbing to their warmth and comfort. On the next page take a look at a few celebrities in their Ugg boots. while you can view our assortment of Ugg boots for women here .Stay warm!
Learn moreTimberland Boots at The Sundance Festival !!
The Sundance Film festival happens every year in scenic destination of Park City Utah. This year one of their sponsors is Timberland, blogger William Yan snapped a few sightings of the boots, like the one above, the Mount Holly which you can purchase here.More images on the next page, View our selection of Timberland here.
Learn moreVibram Five Fingers Autumn/Winter 2011 Preview
The Autumn/Winter 2011 season promises to be an exciting one for Vibram Five Fingers who continues to push the envelope in design and innovation on the next page enjoy a preview of vibram styles in store for next Fall via bdayshoes. Don’t own a pair of Five fingers yet? View our selection here.
Learn moreESPN'S Erin Andrews To Campaign For Reebok
Reebok has found the female face for its successful ZigTech shoe line: ESPN reporter (and former Dancing With the Stars finalist) Erin Andrews. Andrews shot ZigTech first women’s campaign — which includes both the line’s footwear and the soft-launching apparel — Wednesday in Los Angeles. Andrews told Footwear News the partnership appealed to her on two levels. “Fitness is very important to me — for my stress level and [because], when you’re on television, you have to maintain your shape,” she said. She also respects the brand, she said. “Just being involved in sports, I was so thrilled to be asked [to do an athletic shoe campaign,]” said Andrews. “I’m such a huge sports fan, a sports nerd. Just to be in the same kind of class and part of the same kind of shoe [as the rest of the ZigTech endorsers], it’s huge for me.” ( more on the next page)
Learn moreSemi Annual Sale : Hundreds Of Styles Over 50 percent Off
A very wide selection of some of your favorite men’s and women’s footwear styles are now reduced. Many as low as 50% Off. Visit this link :https://www.tiptopshoes.com/specials The post Semi Annual Sale : Hundreds Of Styles Over 50 percent Off appeared first on Tip Top Shoes NYC Blog.
Learn moreWomen's Timberland Earthkeepers Mount Holly Tall Duck Boot
Winter weather has become somewhat unpredictable in New York City. As cold as it can be ,when it comes to footwear most of the time women can do well with the average tall boot.This past week however , as we had a rude awakening to a snow storm,we find the necessity for a woman’s boot that … Continue reading Women's Timberland Earthkeepers Mount Holly Tall Duck Boot The post Women's Timberland Earthkeepers Mount Holly Tall Duck Boot appeared first on Tip Top Shoes NYC Blog.
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