Blog
DR. Scholls Gets A Make Over
Via FN : Iconic comfort brand Dr. Scholl’s is getting a major overhaul. Encouraged by the buzz about wellness these days, parent company Brown Shoe Co. is building up the brand, using the Original Exercise Sandal to create a modern lifestyle collection. In the coming season, Dr. Scholl’s will undergo a makeover, including updated product, fresh packaging and its first consumer magazine campaign. Even the brand’s name has been changed from Original Dr. Scholl’s to Dr. Scholl’s Shoes, emphasizing the breadth of the new collection. “We always traded as a comfort brand,” said Keith Duplain, SVP and GM of Dr. Scholl’s Shoes. “We’re reimagining it, not reinventing it. We’re putting our energy and resources into what’s already there. Every now and then, you have to make sure you are true to who you are in a way that takes you forward.” To better understand what today’s active consumers are looking for, executives at Dr. Scholl’s conducted extensive consumer research in early 2010. They discovered that consumers wanted footwear to comfortably take them through a busy day, said Maureen McCann, VP of wholesale marketing for Brown Shoe Wholesale. And though age didn’t play a large role, an active lifestyle did. “They have an optimistic, energetic spirit,” she said.( Continued on the next page)
Learn moreBrooke Burke The Face of Skechers Shape Ups
Skechers recently announced that they have signed a Shape-ups endorsement deal with TV personality Brooke Burke. The new agreement states that the TV co-host will be the worldwide face for Shape-ups, in a campaign that will include print, online and outdoor advertising. The deal will extend through 2011. Shape-ups from Skechers are a fitness tool … Continue reading Brooke Burke The Face of Skechers Shape Ups The post Brooke Burke The Face of Skechers Shape Ups appeared first on Tip Top Shoes NYC Blog.
Learn moreCape Clogs In Oprah's Favorite Things December 2010 Issue
There is no denying that Oprah’s favorite things usually gathers the best of the best. This holiday season the list includes no other than Cape Clogs !classics we have had in store r a very long time. Available at Tip Top Shoes! The post Cape Clogs In Oprah's Favorite Things December 2010 Issue appeared first on Tip Top Shoes NYC Blog.
Learn moreExclusive In THE US At Tip Top Shoes ' FITFLOP ROCK CHIC' Now available
Exclusively available in the US at Tip Top Shoes, The Fit Flop Rock Chic. In Limited quantities, available here.Hurry!!! The post Exclusive In THE US At Tip Top Shoes ' FITFLOP ROCK CHIC' Now available appeared first on Tip Top Shoes NYC Blog.
Learn moreTip Top Shoes Sponsors The 1st Annual New York City Barefoot Run!
Tip Top Shoes is the proud sponsor of the”1st Annual New York City Barefoot Run” ! For more details on the run visit: www.nycbarefootrun.com get you barefoot foot wear from terra plana & vibram five fingers. The post Tip Top Shoes Sponsors The 1st Annual New York City Barefoot Run! appeared first on Tip Top Shoes NYC Blog.
Learn moreFitFlop Footwear Patrol Takes Over New York City!!!
The FitFlop footwear patrol will be out in force through the streets of NYC from Friday 24th -26th. You can spin to win, take FitFlop’s MICROWOBBLEBOARD™ climbing challenge, and find out what FITFLOP shoes can do for you! We will be giving away T-Shirts and Water Bottles and are expecting large crowds at each of … Continue reading FitFlop Footwear Patrol Takes Over New York City!!! The post FitFlop Footwear Patrol Takes Over New York City!!! appeared first on Tip Top Shoes NYC Blog.
Learn moreVibram Five Fingers KSO Trek Sport M4485 In Stock!
One of the latest from Vibram Five Fingers for men. The KSO Trek Sport is breathable , with reflective tabs, slightly cleated rubber outsole. Available for sale here. The post Vibram Five Fingers KSO Trek Sport M4485 In Stock! appeared first on Tip Top Shoes NYC Blog.
Learn moreWorishofer Sandals Becoming A Trend
As we pointed to a few month ago , Worishofer sandals according to the UK’s DailyMail are becoming the hottest summer style worn repeatedly by young Hollywood celebrities. The comfort , durability , cork sole has always made Worishofer one of our favorite classics from Germany.Definitely classier than rubber flipflops … Get them here and at our New York … Continue reading Worishofer Sandals Becoming A Trend The post Worishofer Sandals Becoming A Trend appeared first on Tip Top Shoes NYC Blog.
Learn moreExperts Say High Heels Shorten Calves, Inflict Pain
From Aol Stylelist, Erin Donnelly reports: Scientists have finally cracked the “Case of High Heel Misery,” the Telegraph reports. Researchers from England’s Manchester Metropolitan University claim to have discovered why some women are able to wear sky-high heels all day, yet feel pain when they take them off, according to the paper. It turns out … Continue reading Experts Say High Heels Shorten Calves, Inflict Pain The post Experts Say High Heels Shorten Calves, Inflict Pain appeared first on Tip Top Shoes NYC Blog.
Learn more