ESPN'S Erin Andrews To Campaign For Reebok
Reebok has found the female face for its successful ZigTech shoe line: ESPN reporter (and former Dancing With the Stars finalist) Erin Andrews.
Andrews shot ZigTech first women’s campaign — which includes both the line’s footwear and the soft-launching apparel — Wednesday in Los Angeles.
Andrews told Footwear News the partnership appealed to her on two levels. “Fitness is very important to me — for my stress level and [because], when you’re on television, you have to maintain your shape,” she said.
She also respects the brand, she said.
“Just being involved in sports, I was so thrilled to be asked [to do an athletic shoe campaign,]” said Andrews. “I’m such a huge sports fan, a sports nerd. Just to be in the same kind of class and part of the same kind of shoe [as the rest of the ZigTech endorsers], it’s huge for me.” ( more on the next page)