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  • March 5, 2010

    How Vibram Is Shaking Up The Market

    A great article via Running Insight: Since its launch just over three years ago Vibram’s Five Fingers  Glove has shook up the running world,meanwhile tripling its own revenue numbers last year. It sounds great, but how do you sell a shoe that resembles a “Lord of the Rings” movie prop? What Under Armour did for apparel, the newly named wellness” category is poised to do the same for athletic shoes. More on the next page .

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